RdBk Comes to Portie
Reps from new directory service RdBk stopped by the Portland
Chamber of Commerce quarterly meeting as sponsors, to pitch for their
promotional product
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| L-R: Bernard Henry, RdBkCEO; Richard Robinson, Mktng Chief, and Digicel's Mark Linehan |
Chief marketing Officer Richard Robinson took the membership and expanded audience through a coherent and lively presentation that made an irrefutable case for RdBk's presence in a directory market long dominated by that "other colour" whose proprietors have, since RdBk's impending arrival, gone on a promo and ad blitz of their own
The creation of five regional directories rather than a general one is a strategic move as the company wants them to be portable because "people need to carry them around". Additionally, persons will be able to see and access services offered in their area as opposed to the general islandwide listings that are available now.
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