Digicel, RIM BlackBerry helps users CUT THROUGH THE CLUTTER
Keep It Simple Stupid.
That four-word phrase has become a mantra in the digital era, as persons struggle with managing information from multiple sources and maximizing their productivity while achieving a suitable balance of work and life.
The growing Digicel BlackBerry family in Jamaica got some very useful help in that regard, as Digicel Business, in association with RIM, makers of BlackBerry, presented a one-day symposium at the Wyndham hotel in Kingston. Dubbed “Connect With the Experts: Thinking Outside the Inbox” more than lived up to its dual title, offering cutting edge information to BlackBerry users at all levels and interests.
The sizeable gathering heard from a diverse field of presenters covering topics from BlackBerry integration with desktop phones, security for BlackBerry, creating apps and managing sales and service teams with BlackBerry.
The presenters, while uniformly knowledgeable in their respective topic areas, distinguished themselves with varying styles and modes of engaging the audience. Jim Drobnick, of the named Otterbox, makers of a variety of covers for Blackberry devices, did a dance, while the equally effervescent John Durst of sales team management software maker Sales NOW used a combination of personal anecdotes and a “poker game” (in which audience members received playing cards for correctly answering questions as he went along) to keep persons keen on the content. Given the power of the technology, live demos were also the order of the day.
And despite the time constraints inherent in bringing such a stellar “lineup” to bear on a one-day event, the presenters were all extremely approachable and anxious to share their time and knowledge with participants outside of their set times, as did Guillermo Döring, Application Development Consultant for RIM, who not only took time to speak with participants but actively captured information with a view to spurring the creation of a BlackBerry App developer group locally.
One presentation which attracted more than the usual level of audience attention was that from Dane Spencer, of Smart Mobile Solutions, who spoke in vivid detail about the BroadAxe personal security feature offered by his company in partnership with security firm Hawkeye. The feature allows the BlackBerry to function like a panic button alert device. Alerts are tracked using a combination of GPS and triangulation (drawing from various cell transmission tower signals) and response – as Spencer handily demonstrated at the seminar – is within minutes, depending of course on the location.
By any measure, persons attending the Connect With the Experts seminar would have left with a high level of satisfaction regarding the investment of their time, and feel ready to take their utilization of the industry-leading BlackBerry technology to even greater levels.
The seminar will move on to Montego Bay and Mandeville in the coming days.
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